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      Marktorientierte Unternehmensführung im Wandel 

      Anspruch, Aussage und Implementierung des Lean Marketing

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      Publisher: Gabler Verlag

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          Dienstleistungsmarketing

          Heribert Meffert, Manfred Bruhn (1995)
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            Lean Management und CIM aus Sicht der strategischen Unternehmensführung

            Roland Rollberg (1996)
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              Marktorientierte Unternehmensführung im Umbruch

              Heribert Meffert (1999)
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                Publication date (Print): 1999
                Pages: 67-88
                DOI: 10.1007/978-3-322-84425-5_3
                SO-VID: 7d309a4e-d315-4435-98b9-dea67d7693bc
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