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      Marktorientierte Unternehmensführung im Wandel 

      Marktorientierte Unternehmensführung im Umbruch

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      Publisher: Gabler Verlag

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          Die Aufgabe der Absatzwirtschaft

          Erich Schäfer (1950)
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            The human concept: New philosophy for business

            Leslie M. Dawson (1969)
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              Marketingforschung und Käuferverhalten

              Heribert Meffert, H. Meffert (1992)
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                Publication date (Print): 1999
                Pages: 3-33
                DOI: 10.1007/978-3-322-84425-5_1
                SO-VID: 37ad75b6-fb69-4a95-955f-f195d0e0b9ce
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