Marktorientierte Unternehmensführung im Wandel

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Editor(s): Heribert Meffert

Publication date (Print): 1999

Publisher: Gabler Verlag

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ISBN (Print): 978-3-322-84426-2

ISBN (Electronic): 978-3-322-84425-5

Publication date (Print): 1999

DOI: 10.1007/978-3-322-84425-5

SO-VID: e320e731-19db-4acf-9b83-7d6833afc30e

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Cited by 1

Grundlagen des Marketing
Authors: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg

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