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Dienstleistungsmarketing
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Author(s):
Heribert Meffert
,
Manfred Bruhn
Publication date
(Print):
1995
Publisher:
Gabler Verlag
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Book
ISBN (Print):
978-3-409-13688-4
ISBN (Electronic):
978-3-322-85492-6
Publication date (Print):
1995
DOI:
10.1007/978-3-322-85492-6
SO-VID:
8d1833de-8295-4a16-9e4d-e06c2e4a9a4b
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 69
Informationsgrundlagen des Dienstleistungsmarketing
pp. 115
Strategisches Dienstleistungsmarketing
pp. 195
Qualitätsmanagement im Dienstleistungsbereich
pp. 249
Operatives Dienstleistungsmarketing
pp. 327
Implementierung des Dienstleistungsmarketing
pp. 355
Entwicklungstendenzen des Dienstleistungsmarketing
pp. 363
Fallstudien zum Dienstleistungsmarketing
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Neue Herausforderungen an das Dienstleistungsmarketing
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FW Nerdinger
Grundlagen des Dienstleistungsmarketing
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Heribert Meffert
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Cited by
6
Qualitätssicherung im Dienstleistungsmarketing — eine Einführung in die theoretischen und praktischen Probleme
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Manfred Bruhn
Anspruch, Aussage und Implementierung des Lean Marketing
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Theoretische Elemente einer ökonomischen Betrachtung von Sportdienstleistungen
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Herbert Woratschek
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