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      Marketing : Grundlagen marktorientierter Unternehmensführung 

      Grundlagen des Marketing

      other
      Author(s): , ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          The Nature of the Firm

          R. H. Coase (1937)
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            The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation

            Robert M Grant (1991)
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              Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

              Donald Lehmann, Eugene Anderson, Claes Fornell (1994)
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                Publication date (Print): 2012
                Pages: 1-90
                DOI: 10.1007/978-3-8349-6916-3_1
                SO-VID: 711ef3df-2b61-4773-a978-2153e1185ca9
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