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      • Record: found
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      Handbuch Werbeforschung 

      Wirkung von Musik in der Werbung

      other
      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

          Richard E Petty, David Schumann, John T. Cacioppo (1983)
          Article 0 comments Cited 270 times – based on 0 reviews     Review now
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            The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

            Gerald Gorn (1983)
            Article 0 comments Cited 97 times – based on 0 reviews     Review now
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              Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

              S. Mark Young, C. Park (1986)
              Article 0 comments Cited 77 times – based on 0 reviews     Review now
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                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 433-449
                DOI: 10.1007/978-3-531-18916-1_19
                SO-VID: 1ae151fb-e16e-43b1-b79d-8945d532ce12
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