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      The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

      Journal of Marketing
      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          24 1982
          24 1982
          : 46
          : 1
          : 94
          Article
          10.2307/1251163
          80f83de4-5edf-4dfa-8e48-3450f090a52b
          © 1982
          History

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