The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

Gorn, Gerald J

doi:10.2307/1251163

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The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

Author(s): Gerald J. Gorn

Publication date Created: 24 1982

Publication date (Print): 24 1982

Journal: Journal of Marketing

Publisher: JSTOR

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: 24 1982

Publication date (Print): 24 1982

Volume: 46

Issue: 1

Page: 94

Article

DOI: 10.2307/1251163

SO-VID: 80f83de4-5edf-4dfa-8e48-3450f090a52b

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