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      Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

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      Journal of Consumer Research
      University of Chicago Press

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          Author and article information

          Journal
          Journal of Consumer Research
          J CONSUM RES
          University of Chicago Press
          0093-5301
          1537-5277
          September 1983
          September 1983
          : 10
          : 2
          : 135
          Article
          10.1086/208954
          2c8b9b1d-6738-46a2-8dd8-4e5d4939c65d
          © 1983
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