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      Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

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      Journal of Marketing Research
      JSTOR

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          JSTOR
          00222437
          February 1986
          February 1986
          : 23
          : 1
          : 11
          Article
          10.2307/3151772
          b6aa1154-4ec4-4e33-a262-f2b32c2e84d1
          © 1986
          History

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