Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: February 1986

Publication date (Print): February 1986

Volume: 23

Issue: 1

Page: 11

Article

DOI: 10.2307/3151772

SO-VID: b6aa1154-4ec4-4e33-a262-f2b32c2e84d1

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