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Der Kunde als Co-Produzent und Co-Designer — oder: die Bedeutung der Kundenintegration für die Qualitätspolitik von Dienstleistungsanbietern
Author(s):
Anton Meyer
,
Christian Blümelhuber
,
Markus Pfeiffer
Publication date:
2000
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DOI::
10.1007/978-3-322-91158-2_2
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