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      Service Engineering 

      Service Engineering: Ein Rahmenkonzept für die systematische Entwicklung von Dienstleistungen

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      Publication date (Print):
      Publisher: Springer Berlin Heidelberg

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          Services Marketing: Integrating Customer Focus Across the Firm

          A Zeithaml Valarie, VA. ZEITHAML, A. Zeithaml V. … (2000)
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            Der Kunde als Co-Produzent und Co-Designer — oder: die Bedeutung der Kundenintegration für die Qualitätspolitik von Dienstleistungsanbietern

            Anton Meyer, Christian Blümelhuber, Markus Pfeiffer (2000)
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              Interaktionen im Dienstleistungsmanagement — Eine informationsökonomische Analyse

              Stefan Roth (2001)
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                Publication date (Print): 2003
                Pages: 51-82
                DOI: 10.1007/978-3-662-09871-4_3
                SO-VID: d95046e9-d821-479a-881c-649cdc75d174
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