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Corporate Sustainability Branding
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Author(s):
Steffen Hermann
Publication date
(Print):
2005
Publisher:
Deutscher Universitätsverlag
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Related collections
Hogrefe: Sustainability & Psychology
Author and book information
Book
ISBN (Print):
978-3-8244-8285-6
ISBN (Electronic):
978-3-322-81915-4
Publication date (Print):
2005
DOI:
10.1007/978-3-322-81915-4
SO-VID:
bf85062c-974a-4315-9033-859180d623b8
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Book chapters
pp. 1
Nachhaltigkeitsorientierte Profilierung als erfolgversprechende Option der Führung von Unternehmensmarken
pp. 32
Theoretisch-konzeptionelle Grundlagen
pp. 94
Der Profilierungsprozess von Unternehmensmarken
pp. 228
Profilierung mit Unternehmerischer Nachhaltigkeit
pp. 296
Zusammenfassung und Würdigung der Untersuchungsergebnisse
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