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Marketing : Grundlagen marktorientierter Unternehmensführung
Strategische Marketingplanung
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Print):
2012
Publisher:
Gabler Verlag
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The Behavioral Consequences of Service Quality
Valarie A. Zeithaml
,
Leonard Berry
,
A Parasuraman
(1996)
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Core capabilities and core rigidities: A paradox in managing new product development
Dorothy Leonard-Barton
(1993)
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A Conceptual Model of Service Quality and Its Implications for Future Research
A Parasuraman
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Valarie A. Zeithaml
,
Leonard Berry
(1986)
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Book Chapter
Publication date (Print):
2012
Pages
: 231-382
DOI:
10.1007/978-3-8349-6916-3_3
SO-VID:
db713e05-11e6-4ebb-8f4c-ce902e07491c
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 91
Verhaltens- und Informationsgrundlagen des Marketing
pp. 231
Strategische Marketingplanung
pp. 383
Marketing-Mix
pp. 773
Marketingimplementierung
pp. 819
Marketingcontrolling
pp. 873
Zukunftsperspektiven des Marketing
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