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      Handbuch Unternehmenskommunikation 

      Methoden der Erfolgsmessung von Kommunikation

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      Author(s): , ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          Lexikon der Presse- und Öffentlichkeitsarbeit :

          Detlef Jürgen Brauner, Jörg Leitolf, Robert Raible-Besten … (2001)
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            Markenwert und Markenwertermittlung

            Günter Bentele, Mark-Steffen Buchele, Jörg Hoepfner … (2003)
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              Reputationsanalyse mit dem Reputation Quotient

              Klaus-Peter Wiedmann, Charles J. Fombrun, Cees B.M VAN RIEL (2007)
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                Publication date (Print): 2007
                Pages: 535-556
                DOI: 10.1007/978-3-8349-9164-5_30
                SO-VID: 872c8b23-bc0c-453f-a636-201bc57bbee1
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