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545
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Markenwert und Markenwertermittlung
other
Author(s):
Günter Bentele
,
Mark-Steffen Buchele
,
Jörg Hoepfner
,
Tobias Liebert
Publication date
(Print):
2003
Publisher:
Deutscher Universitätsverlag
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There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
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Hogrefe Pflege
Author and book information
Book
ISBN (Print):
978-3-8244-7946-7
ISBN (Electronic):
978-3-322-99813-2
Publication date (Print):
2003
DOI:
10.1007/978-3-322-99813-2
SO-VID:
72686882-8fb2-4010-8c55-a673218be0d5
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Book chapters
pp. 1
Einleitung
pp. 3
Markenbegriff
pp. 12
Markenwert-Begriff
pp. 36
Darstellung und Bewertung wichtiger Markenbewertungsmodelle
pp. 152
Faktoren des Markenwertes zur Wertbestimmung
pp. 162
Anwendung der Modelle in der Praxis im Spiegel empirischer Untersuchungen
pp. 168
Kurze Zusammenfassung — Schlussfolgerungen
pp. 171
Literaturverzeichnis
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