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Handbuch Unternehmenskommunikation
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Editor(s):
Manfred Piwinger
,
Ansgar Zerfaß
Publication date
(Print):
2007
Publisher:
Gabler Verlag
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ISBN (Print):
978-3-409-14344-8
ISBN (Electronic):
978-3-8349-9164-5
Publication date (Print):
2007
DOI:
10.1007/978-3-8349-9164-5
SO-VID:
fc755b01-aa5d-4f36-a680-6bc49809c638
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Book chapters
pp. 339
Mitarbeiterbefragungen als Führungsinstrument
pp. 535
Methoden der Erfolgsmessung von Kommunikation
pp. 557
Umfragen als Instrument der Unternehmenskommunikation
pp. 661
Organisation der Kommunikationsfunktion: Teamarbeit als Erfolgsfaktor
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Presse- und Medienarbeit in der Unternehmenskommunikation
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2
Krisenkommunikation als Vertrauensfrage? Überlegungen zur krisenbezogenen Kommunikation mit verschiedenen Stakeholdern
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Katharina Janke
Das Management der Widersprüche
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