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Nachhaltigkeits-Marketing in Theorie und Praxis
Nachhaltigkeits-Werbung im Wandel: Theoretische Überlegungen und empirische Ergebnisse
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Author(s):
Frank-Martin Belz
,
Daria Ditze
Publication date
(Print):
2005
Publisher:
Deutscher Universitätsverlag
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Free Competition and the Optimal Amount of Fraud
Michael Darby
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Edi Karni
(1973)
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Integratives Öko-Marketing
Frank-Martin Belz
(2001)
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Handbuch der Verbrauchsforschung
W Vershofen
(1940)
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Book Chapter
Publication date (Print):
2005
Pages
: 75-97
DOI:
10.1007/978-3-663-10865-8_5
SO-VID:
120a68b1-9e45-4e0d-a6a2-191fdaa70ea7
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Book chapters
pp. 75
Nachhaltigkeits-Werbung im Wandel: Theoretische Überlegungen und empirische Ergebnisse
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