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      Nachhaltigkeits-Marketing in Theorie und Praxis 

      Nachhaltigkeits-Werbung im Wandel: Theoretische Überlegungen und empirische Ergebnisse

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      Deutscher Universitätsverlag

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          Free Competition and the Optimal Amount of Fraud

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            Integratives Öko-Marketing

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              Handbuch der Verbrauchsforschung

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                Book Chapter
                2005
                : 75-97
                10.1007/978-3-663-10865-8_5
                120a68b1-9e45-4e0d-a6a2-191fdaa70ea7
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