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      Handbuch Werbeforschung 

      Grüne Werbung

      other
      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

          Iris Vermeir, Wim Verbeke (2006)
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            Green consumers in the 1990s: Profile and implications for advertising

            James Roberts (1996)
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              Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

              Robert D. Straughan, James Roberts (1999)
              Article 0 comments Cited 259 times – based on 0 reviews     Review now
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                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 741-760
                DOI: 10.1007/978-3-531-18916-1_32
                SO-VID: 473d7d27-430a-4692-9263-a3f55233eb64
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