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Integratives Öko-Marketing
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Author(s):
Frank-Martin Belz
Publication date
(Print):
2001
Publisher:
Deutscher Universitätsverlag
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Book
ISBN (Print):
978-3-8244-9047-9
ISBN (Electronic):
978-3-663-08590-4
Publication date (Print):
2001
DOI:
10.1007/978-3-663-08590-4
SO-VID:
3c543974-d98e-4892-a8e2-1f3707b88804
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Book chapters
pp. 1
Einleitung
pp. 18
Entwicklung und Stand des Öko-Marketing in der Forschung
pp. 53
Theoretisch-konzeptionelle Grundlagen eines Integrativen Öko-Marketing
pp. 100
Integratives Öko-Marketing im Bedürfnisfeld Wohnen
pp. 137
Integratives Öko-Marketing im Bedürfnisfeld Ernähren
pp. 175
Integratives Öko-Marketing im Bedürfnisfeld Mobilität
pp. 228
Schlussbetrachtungen
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