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Grundlagen der Marktforschung
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Author(s):
Erich Schäfer
Publication date
(Print):
1966
Publisher:
VS Verlag für Sozialwissenschaften
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-663-00614-5
ISBN (Electronic):
978-3-663-02527-6
Publication date (Print):
1966
DOI:
10.1007/978-3-663-02527-6
SO-VID:
4bdec8c5-0deb-434a-adef-5afa8a3356fc
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Book chapters
pp. 3
Das Wesen der betriebswirtschaftlichen Marktforschung
pp. 27
Die Gliederung der betriebswirtschaftlichen Marktforschung
pp. 35
Die Aufgaben der betriebswirtschaftlichen Marktforschung
pp. 69
Der Gegenstand der Bedarfsuntersuchung
pp. 181
Die Untersuchung der Wettbewerbsverhältnisse
pp. 195
Die Untersuchung der Absatzwege
pp. 219
Organisation und Verfahren der Erhebung
pp. 288
Die Verfahren der Verarbeitung (Auswertung)
pp. 345
Der Gegenstand der Marktbeobachtung
pp. 407
Die Verfahren der Marktbeobachtung
pp. 484
Marktforschung und Export
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Die Werbung als Ertragsfaktor
Authors:
Hans Fischer
Kontrolle und Anpassung der Marketingkonzeption
Authors:
Edmund Heinen
Die Organisation und Arbeitsweise einer Marketinggruppe
Authors:
Heinrich Otto Stellwagen
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