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      Beiträge zur betriebswirtschaftlichen Ertragslehre 

      Die Werbung als Ertragsfaktor

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      Publisher: VS Verlag für Sozialwissenschaften

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          Strukturwandel der Öffentlichkeit

          J. HABERMAS, Jürgen Habermas, J Habermas (1962)
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            Grundlagen der Betriebswirtschaftslehre

            Erich Gutenberg (1966)
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              Psychologie

              PR Hofstätter, P. Hofstätter (1957)
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                Publication date (Print): 1971
                Pages: 119-146
                DOI: 10.1007/978-3-663-04212-9_4
                SO-VID: d7f71b33-c4fe-46bd-b79c-7ee43e0aa518
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