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      Fernsehen als Objekt und Moment sozialen Wandels 

      Veränderungen in der Fernseh-Werbung

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      Publisher: VS Verlag für Sozialwissenschaften

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          Annual Report

          Ohio Department Of Agriculture (1994)
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            Von der Reklame zum Marketing. Geschichte der Wirtschaftswerbung in Deutschland

            Dirk Reinhardt, D. REINHARDT, D Reinhardt (1993)
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              Zapper, Sticker, und andere Medientypen. Eine marktpsychologische Studie zum selektiven TV-Verhalten

              H-G Niemeyer (1994)
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                Publication date (Print): 1996
                Pages: 287-331
                DOI: 10.1007/978-3-322-95653-8_9
                SO-VID: 3c9e12ef-813e-4430-a938-c833759aa8d1
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