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Marketing und Unternehmensführung
Die Organisation und Arbeitsweise einer Marketinggruppe
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Author(s):
Heinrich Otto Stellwagen
Publication date
(Print):
1971
Publisher:
Gabler Verlag
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Work Organisation, Labour & Globalisation
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Grundlagen der Marktforschung
Erich Schäfer
(1966)
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Economic Development and the Price Level
G Maynard
,
G MAYNARD
(1962)
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Consumption Economic, A Multidisciplinary Approach
M. Burk
(1968)
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Book Chapter
Publication date (Print):
1971
Pages
: 23-50
DOI:
10.1007/978-3-663-02683-9_2
SO-VID:
f93acd97-e877-4aa8-be7b-5c3d1cdfe536
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Book chapters
pp. 7
Was ist Marketing, wo liegen seine Schwerpunkte?
pp. 23
Die Organisation und Arbeitsweise einer Marketinggruppe
pp. 51
Die Bedeutung der Marktforschung im Marketing
pp. 93
Die Anwendung mathematischer Modelle im Marketing - Teil 1 -
pp. 121
Fallstudie 20
pp. 143
Fragen und Antworten
pp. 165
Kurzlexikalische Erläuterungen
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