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      Handbuch Unternehmenskommunikation 

      Umfragen als Instrument der Unternehmenskommunikation

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      Gabler Verlag

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            Lehrbuch der empirischen Forschung

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              Empirische Sozialforschung

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                Book Chapter
                2007
                : 557-574
                10.1007/978-3-8349-9164-5_31
                8e21b511-6f04-4d5f-8694-893297869344
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