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Grundlagen der Betriebswirtschaftslehre
Die Absatzmethoden
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1962
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
Most cited references
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Wirtschaftslehre des Handels
R Seyffert
,
K Seyffert
(1961)
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Grundlagen und Technik des Vertriebs
W Koch
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W KOCH
(1950)
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Author and book information
Book Chapter
Publication date (Print):
1962
Pages
: 107-162
DOI:
10.1007/978-3-662-38168-7_6
SO-VID:
fd095b58-118a-46cd-9fd2-00a6c16a4b31
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Book chapters
pp. 1
Einleitung
pp. 7
Die innerbetrieblichen Grundlagen der Absatzpolitik
pp. 15
Die innerbetriebliche Absatzorganisation
pp. 31
Die Absatzkosten
pp. 41
Die Absatzplanung
pp. 107
Die Absatzmethoden
pp. 162
Die Preispolitik
pp. 356
Die Produktgestaltung
pp. 389
Die Werbung
pp. 468
Die optimale Kombination des absatzpolitischen Instrumentariums
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