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Grundlagen der Betriebswirtschaftslehre
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Author(s):
Erich Gutenberg
Publication date
(Print):
1962
Publisher:
Springer Berlin Heidelberg
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-662-37417-7
ISBN (Electronic):
978-3-662-38168-7
Publication date (Print):
1962
DOI:
10.1007/978-3-662-38168-7
SO-VID:
4716bc55-7676-40ff-9428-2eb08423b5fe
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Book chapters
pp. 1
Einleitung
pp. 7
Die innerbetrieblichen Grundlagen der Absatzpolitik
pp. 15
Die innerbetriebliche Absatzorganisation
pp. 31
Die Absatzkosten
pp. 41
Die Absatzplanung
pp. 107
Die Absatzmethoden
pp. 162
Die Preispolitik
pp. 356
Die Produktgestaltung
pp. 389
Die Werbung
pp. 468
Die optimale Kombination des absatzpolitischen Instrumentariums
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