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Preispolitik
Einführung Zum Begriff „Preispolitik“
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Author(s):
Herbert Jacob
Publication date
(Print):
1971
Publisher:
Gabler Verlag
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Grundlagen der Betriebswirtschaftslehre
Erich Gutenberg
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Book Chapter
Publication date (Print):
1971
Pages
: 13-16
DOI:
10.1007/978-3-322-86130-6_1
SO-VID:
91c48763-787c-41c0-808e-3ae0f2ba8efc
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Book chapters
pp. 13
Einführung Zum Begriff „Preispolitik“
pp. 17
Unternehmungspolitische Zielsetzungen
pp. 27
Die Daten der Preispolitik
pp. 57
Die Preispolitik monopolistischer Anbieter und Nachfrager
pp. 83
Die Bedeutung unterschiedlicher Marktstrukturen und Zielsetzungen Das Mehrproduktunternehmen
pp. 149
Preispolitik im Polypol
pp. 175
Dyopol und Oligopol
pp. 227
Das bilaterale Monopol und die Märkte des Aushandelns
pp. 249
Mehrstufige Märkte und vertikale Preisbindung
pp. 269
Preispolitik und Unsicherheit
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Analyse und Planung von Werbeausgaben und Preispolitik bei konkurrierenden Produkten
Authors:
Hans Czap
„Auf sein Auventura und Risigo handeln” Zur Sprach- und Kulturgeschichte des Risiko-Begriffs
Authors:
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