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Grundlagen der Betriebswirtschaftslehre
Die Preispolitik
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Author(s):
Erich Gutenberg
Publication date
(Print):
1962
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Non-Cooperative Games
John HE Nash
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The Concept of Monopoly and the Measurement of Monopoly Power
A. Lerner
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Recherches sur les principes mathématiques de la théorie des richesses
A-A Cournot
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A Cournot
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A. A Cournot
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(1838)
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Book Chapter
Publication date (Print):
1962
Pages
: 162-356
DOI:
10.1007/978-3-662-38168-7_7
SO-VID:
f9b11a44-d5c3-4bd5-961f-ddb7364bdb30
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Book chapters
pp. 1
Einleitung
pp. 7
Die innerbetrieblichen Grundlagen der Absatzpolitik
pp. 15
Die innerbetriebliche Absatzorganisation
pp. 31
Die Absatzkosten
pp. 41
Die Absatzplanung
pp. 107
Die Absatzmethoden
pp. 162
Die Preispolitik
pp. 356
Die Produktgestaltung
pp. 389
Die Werbung
pp. 468
Die optimale Kombination des absatzpolitischen Instrumentariums
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