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      Marktorientierte Unternehmensführung im Wandel 

      Zwischen Kooperation und Konfrontation

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      Publisher: Gabler Verlag

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          Relationship Marketing in Consumer Markets: Antecedents and Consequences

          J. N. Sheth, A. Parvatlyar (1995)
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            The new marketing—Developing long-term interactive relationships

            Evert Gummesson (1987)
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              Konflikt und Kooperation in Absatzkanälen : Ein Beitrag zur verhaltensorientierten Marketingtheorie

              Hartwig Steffenhagen (1975)
              Book 0 comments Cited 6 times – based on 0 reviews
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                Publication date (Print): 1999
                Pages: 267-286
                DOI: 10.1007/978-3-322-84425-5_11
                SO-VID: f21912ad-26f8-47ec-9cb3-8443ec0e2602
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