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      Kommunikation als Erfolgsfaktor im Innovationsmanagement 

      Kommunikation als konstitutives Element im Innovationsmanagement

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      Publisher: Gabler

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          Co‐creating unique value with customers

          Venkat Ramaswamy, C.K. Prahalad (2004)
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            Democratizing Innovation

            Eric von Hippel (2005)
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              Defining Strategic Communication

              Kirk Hallahan, Derina Holtzhausen, Betteke van Ruler … (2007)
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                Publication date (Print): 2009
                Pages: 23-55
                DOI: 10.1007/978-3-8349-8242-1_2
                SO-VID: ed965020-0ce6-4d99-b8ce-e8e8818e250c
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