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Kommunikation als Erfolgsfaktor im Innovationsmanagement
Kommunikation und Innovation in deutschen Unternehmen
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Author(s):
Nadin Ernst
,
Ansgar Zerfaß
Publication date
(Print):
2009
Publisher:
Gabler
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Business Model Innovation in engineering
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Democratizing Innovation
Eric von Hippel
(2005)
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Essentials of Corporate Communication
Cees B.M. van Riel
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Charles J. Fombrun
(2007)
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Excellent Public Relations and Effective Organizations
James Grunig
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David Dozier
(2003)
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Book Chapter
Publication date (Print):
2009
Pages
: 57-81
DOI:
10.1007/978-3-8349-8242-1_3
SO-VID:
9e0b6ab9-9232-4810-b98c-1e7d7fe9d126
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Book chapters
pp. 3
Innovation als Treiber des Unternehmenserfolgs
pp. 23
Kommunikation als konstitutives Element im Innovationsmanagement
pp. 57
Kommunikation und Innovation in deutschen Unternehmen
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