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Grundlagen der Betriebswirtschaftslehre
Die Absatzplanung
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Author(s):
Erich Gutenberg
Publication date
(Print):
1964
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Statistical Decision Functions Which Minimize the Maximum Risk
Abraham Wald
(1945)
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Unternehmung und Unvollkommene Information
Waldemar Wittmann
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Field theory in social science
K. LEWIN
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K. Lewin
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Lewin
(1951)
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Publication date (Print):
1964
Pages
: 46-122
DOI:
10.1007/978-3-662-38107-6_5
SO-VID:
c1a9397b-d66d-4e33-be40-45974549658e
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Book chapters
pp. 1
Einleitung
pp. 7
Absatzpolitische Entscheidungen
pp. 21
Die innerbetriebliche Absatzorganisation
pp. 37
Die Absatzkosten
pp. 46
Die Absatzplanung
pp. 123
Die Absatzmethoden
pp. 178
Die Preispolitik
pp. 372
Die Produktgestaltung
pp. 405
Die Werbung
pp. 484
Die optimale Kombination des absatzpolitischen Instrumentariums
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