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Grundlagen der Betriebswirtschaftslehre
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Author(s):
Erich Gutenberg
Publication date
(Print):
1964
Publisher:
Springer Berlin Heidelberg
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-662-37361-3
ISBN (Electronic):
978-3-662-38107-6
Publication date (Print):
1964
DOI:
10.1007/978-3-662-38107-6
SO-VID:
76012fc4-e507-442d-9492-86efc803b81e
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Book chapters
pp. 1
Einleitung
pp. 7
Absatzpolitische Entscheidungen
pp. 21
Die innerbetriebliche Absatzorganisation
pp. 37
Die Absatzkosten
pp. 46
Die Absatzplanung
pp. 123
Die Absatzmethoden
pp. 178
Die Preispolitik
pp. 372
Die Produktgestaltung
pp. 405
Die Werbung
pp. 484
Die optimale Kombination des absatzpolitischen Instrumentariums
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