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Grundlagen der Betriebswirtschaftslehre
Die Preispolitik
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Author(s):
Erich Gutenberg
Publication date
(Print):
1955
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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The Kinky Oligopoly Demand Curve and Rigid Prices
George Stigler
(1947)
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Kalkulation, Absatzpolitik und Preisbildung : Die Lehre von der Absatzpolitik der Betriebe auf preistheoretischer und betriebswirtschaftlicher Grundlage
Hans Möller
(1941)
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Die Gewerbefreiheit im Handel
Robert Nieschlag
(1953)
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Book Chapter
Publication date (Print):
1955
Pages
: 145-314
DOI:
10.1007/978-3-662-38165-6_7
SO-VID:
a3b5f5f1-30db-489f-9a6f-f37b14056d1e
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Book chapters
pp. 1
Einleitung
pp. 7
Die Aufgaben der Geschäftsleitung im Absatzbereich der Betriebe
pp. 18
Die innerbetriebliche Absatzorganisation
pp. 34
Die Absatzvorbereitung. I. Die Erkundung der Absatzmöglichkeiten
pp. 74
Die Absatzkosten
pp. 89
Die Absatzmethoden
pp. 145
Die Preispolitik
pp. 314
Die Produktgestaltung
pp. 342
Die Werbung
pp. 424
Die optimale Kombination des absatzpolitischen Instrumentariums
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