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Grundlagen der Betriebswirtschaftslehre
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Author(s):
Erich Gutenberg
Publication date
(Print):
1955
Publisher:
Springer Berlin Heidelberg
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-662-37414-6
ISBN (Electronic):
978-3-662-38165-6
Publication date (Print):
1955
DOI:
10.1007/978-3-662-38165-6
SO-VID:
3e1d425b-8f98-4857-8192-d8dad1b37d2c
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Book chapters
pp. 1
Einleitung
pp. 7
Die Aufgaben der Geschäftsleitung im Absatzbereich der Betriebe
pp. 18
Die innerbetriebliche Absatzorganisation
pp. 34
Die Absatzvorbereitung. I. Die Erkundung der Absatzmöglichkeiten
pp. 74
Die Absatzkosten
pp. 89
Die Absatzmethoden
pp. 145
Die Preispolitik
pp. 314
Die Produktgestaltung
pp. 342
Die Werbung
pp. 424
Die optimale Kombination des absatzpolitischen Instrumentariums
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