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Grundlagen der Betriebswirtschaftslehre
Die Absatzmethoden
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1955
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Welthandelslehre
Josef Hellauer
(1950)
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Das Abzahlungsgeschäft in Handel und Industrie und seine Finanzierung
Waldemar Koch
(1931)
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Book Chapter
Publication date (Print):
1955
Pages
: 89-145
DOI:
10.1007/978-3-662-38165-6_6
SO-VID:
9dd6fb1a-399b-4bb2-a60a-bb409e9cf3ea
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Book chapters
pp. 1
Einleitung
pp. 7
Die Aufgaben der Geschäftsleitung im Absatzbereich der Betriebe
pp. 18
Die innerbetriebliche Absatzorganisation
pp. 34
Die Absatzvorbereitung. I. Die Erkundung der Absatzmöglichkeiten
pp. 74
Die Absatzkosten
pp. 89
Die Absatzmethoden
pp. 145
Die Preispolitik
pp. 314
Die Produktgestaltung
pp. 342
Die Werbung
pp. 424
Die optimale Kombination des absatzpolitischen Instrumentariums
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