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Grundlagen der Betriebswirtschaftslehre
Die Absatzmethoden
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1964
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
Most cited references
15
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Wirtschaftslehre des Handels
R Seyffert
,
K Seyffert
(1961)
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Grundlagen und Technik des Vertriebs
W Koch
,
W KOCH
(1950)
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Author and book information
Book Chapter
Publication date (Print):
1964
Pages
: 123-178
DOI:
10.1007/978-3-662-38107-6_6
SO-VID:
9cb24be1-4c65-4dad-8a52-fd6650d43206
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Book chapters
pp. 1
Einleitung
pp. 7
Absatzpolitische Entscheidungen
pp. 21
Die innerbetriebliche Absatzorganisation
pp. 37
Die Absatzkosten
pp. 46
Die Absatzplanung
pp. 123
Die Absatzmethoden
pp. 178
Die Preispolitik
pp. 372
Die Produktgestaltung
pp. 405
Die Werbung
pp. 484
Die optimale Kombination des absatzpolitischen Instrumentariums
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