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      Storytelling und Narration in den Public Relations 

      Storytelling in der PR-Praxis

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      Publisher: Springer Fachmedien Wiesbaden

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          Explaining the evidence: Tests of the Story Model for juror decision making.

          Nancy Pennington, Reid Hastie (1992)
          Article 0 comments Cited 88 times – based on 0 reviews     Review now
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            The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes

            M Mark, M. MARK, & Mark. M … (2001)
            Book 0 comments Cited 11 times – based on 0 reviews
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              Innovationskommunikation in den Arenen der Medien

              Simone Huck-Sandhu (2009)
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                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): November 20 2015
                Pages: 11-41
                DOI: 10.1007/978-3-658-11012-3_2
                SO-VID: 8e5c337b-a71f-4886-9e72-bab5b08088b4
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