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Storytelling und Narration in den Public Relations
Storytelling in der PR-Praxis
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Author(s):
Annika Schach
Publication date
(Online):
November 20 2015
Publisher:
Springer Fachmedien Wiesbaden
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Kindheit, Jugend und Entwicklung
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Explaining the evidence: Tests of the Story Model for juror decision making.
Nancy Pennington
,
Reid Hastie
(1992)
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes
M Mark
,
M. MARK
,
& Mark. M
…
(2001)
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Innovationskommunikation in den Arenen der Medien
Simone Huck-Sandhu
(2009)
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Book Chapter
Publication date (Print):
2016
Publication date (Online):
November 20 2015
Pages
: 11-41
DOI:
10.1007/978-3-658-11012-3_2
SO-VID:
8e5c337b-a71f-4886-9e72-bab5b08088b4
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Book chapters
pp. 1
Einführung in das Thema
pp. 11
Storytelling in der PR-Praxis
pp. 43
Die Erzählung in der Literaturwissenschaft
pp. 57
Der Text und die Textsorte in der Textlinguistik
pp. 79
Analyse von Texten zur Unternehmensgeschichte
pp. 135
Narrative Typen der Unternehmensgeschichte
pp. 153
Frames in der Unternehmensgeschichte
pp. 163
Fazit
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