Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
4
views
0
references
Top references
cited by
11
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
4,241
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes
Author(s):
M Mark
,
M. MARK
,
& Mark. M
,
C. Pearson
,
C. PEARSON
,
C. A. Pearson
,
Mark M.
,
C. J. PEARSON
Publication date:
2001
Read this book at
Bookmark
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Journal of Green Building
Data availability:
Comments
Comment on this book
Sign in to comment
Similar content
4,241
Transitioning home: comprehensive case management for America's heroes.
Authors:
Lisa Y Perla
,
Patricia Jackson
,
Sherry Hopkins
…
Toward Totally Defined Nanocatalysis: Deep Learning Reveals the Extraordinary Activity of Single Pd/C Particles
Authors:
Dmitry B. Eremin
,
Alexey S. Galushko
,
Daniil A. Boiko
…
Extraordinary transverse spin: Hidden vorticity of the energy flow and momentum distributions in propagating light fields
Authors:
Aleksandr Bekshaev
See all similar
Cited by
11
Echoing the golden legends: storytelling archetypes and their impact on brand perceived value
Authors:
Stéphane Ganassali
,
Justyna Matysiewicz
Brand bravery: conceptualization, scale development and validation
Authors:
Kokil Jain
,
Isha Jajodia
,
Piyush Sharma
…
From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Authors:
Zoe Lee
,
Amanda Spry
,
Yuksel Ekinci
…
See all cited by