Publications
Preprints
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
Information for reviewers
Review process
How to peer review
Peer review policy
Register Dashboard
Search

Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen

Register Dashboard
Search
19
views
56
references
 Top references
cited by
2
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      2,323
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Handbook of Marketing Decision Models 

      The Past, the Present and the Future of Marketing Decision Models

      other
      Author(s):
      Publication date (Print):
      Publisher: Springer US

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references56

          • Record: found
          • Abstract: not found
          • Article: not found

          A Logit Model of Brand Choice Calibrated on Scanner Data

          John Little, Peter M. Guadagni (1983)
          Article 0 comments Cited 288 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

            Werner Reinartz, V. Kumar (2000)
            Article 0 comments Cited 182 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              E-Customization

              Carl Mela, Asim Ansari (2003)
              Article 0 comments Cited 147 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 2008
                Pages: 3-20
                DOI: 10.1007/978-0-387-78213-3_1
                SO-VID: 8da31fd7-98fc-4173-9170-853cb10d0511
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content2,323

                See all similar

                Cited by2

                See all cited by