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      Handbuch Werbeforschung 

      Planung von Werbeausgaben

      other
      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Prospect Theory: An Analysis of Decision under Risk

          Daniel Kahneman, Amos Tversky (1979)
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            ORGANIZATIONAL PATH DEPENDENCE: OPENING THE BLACK BOX.

            JÖRG SYDOW, Georg Schreyögg, JOCHEN KOCH (2009)
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              ATTITUDES TOWARD RISK AND THE RISK-RETURN PARADOX: PROSPECT THEORY EXPLANATIONS.

              A. Fiegenbaum, H. Thomas (1988)
              Article 0 comments Cited 95 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 149-172
                DOI: 10.1007/978-3-531-18916-1_7
                SO-VID: 89ef7ca9-b6cf-457f-8bec-db3908009262
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