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      Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets 

      Digital Hollywood: How Internet and Social Media Are Changing the Movie Business

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      Publisher: Springer Berlin Heidelberg

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          Convergence culture – where old and new media collide

          H. JENKINS, H. Jenkins, . Jenkins … (2006)
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            Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

            Andreas Kaplan, Michael Haenlein (2011)
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              Being digital

              N. NEGROPONTE, Nicholas Negroponte, N. Negroponte (1995)
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                Publication date (Print): 2013
                Publication date (Online): December 29 2012
                Pages: 327-347
                DOI: 10.1007/978-3-642-28897-5_19
                SO-VID: 8913ef20-c9e6-43ed-abd3-b882b2184bc3
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