Application of Cluster Analysis Technology in Visualization Research of Movie Review Data

Abstract

In order to improve the reference value of film review data, this paper combines clustering analysis technology to construct a film review clustering visualization research system to improve the visualization effect of film reviews. Moreover, this paper analyzes online reviews based on the method of type-2 fuzzy sets and determines the interval of type-2 fuzzy sets of each factor set of commodity status in commercial stores by considering both the language and specific numbers of keywords in online review texts. In addition, this paper analyzes intelligent control through practical application and sets the expected target of the control object. Finally, according to the fuzzy rules and word calculation, this paper determines the interference or improvement measures that can be referenced to form a closed-loop control. The experimental research shows that cluster analysis technology can play a certain role in the visual analysis of film review data.