Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and article information

Journal

Title: Business Horizons

Abbreviated Title: Business Horizons

Publisher: Elsevier BV

ISSN (Print): 00076813

Publication date Created: May 2011

Publication date (Print): May 2011

Volume: 54

Issue: 3

Pages: 253-263

Article

DOI: 10.1016/j.bushor.2011.01.006

SO-VID: 8c352a41-feb8-433f-8908-e105397b5fb6

History

Data availability:

Comments

Comment on this article

scite_

384

189

Smart Citations

384

189

Citing PublicationsSupportingMentioningContrasting

View Citations

See how this article has been cited at scite.ai

scite shows how a scientific paper has been cited by providing the context of the citation, a classification describing whether it supports, mentions, or contrasts the cited claim, and a label indicating in which section the citation was made.