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      Werbetheorie und Werbeentscheidung 

      Die Werbevorplanung

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      Publisher: Gabler Verlag

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          A Model for Predictive Measurements of Advertising Effectiveness

          Robert J. Lavidge, Gary Steiner (1961)
          Article 0 comments Cited 148 times – based on 0 reviews     Review now
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            Quality and Competition : An Essay in Economic Theory

            Lawrence J. Abbott (1955)
            Book 0 comments Cited 29 times – based on 0 reviews
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              The Economic Effects of Advertisement

              Dorothea Braithwaite (1928)
              Article 0 comments Cited 12 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 1966
                Pages: 27-104
                DOI: 10.1007/978-3-663-05468-9_2
                SO-VID: 58ac6372-9795-4f07-82d4-457dd9cde6e6
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