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Werbetheorie und Werbeentscheidung
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Author(s):
Folkard Edler
Publication date
(Print):
1966
Publisher:
Gabler Verlag
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Hogrefe Pflege
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Book
ISBN (Print):
978-3-663-04022-4
ISBN (Electronic):
978-3-663-05468-9
Publication date (Print):
1966
DOI:
10.1007/978-3-663-05468-9
SO-VID:
28b040ba-507d-44ac-8fca-851f20e59db9
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Book chapters
pp. 11
Einleitung
pp. 27
Die Werbevorplanung
pp. 105
Entscheidungsmodelle der Werbeplanung
pp. 255
Die Grenzen der isolierten Werbeplanung
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