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      Kundenorientierte Unternehmensführung 

      Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess

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      Author(s): , ,
      Publication date (Print):
      Publisher: Gabler

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

            Susan Fournier (1998)
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              Factors Affecting Trust in Market Research Relationships

              Christine Moorman, Rohit Deshpande, Gerald Zaltman (1993)
              Article 0 comments Cited 297 times – based on 0 reviews     Review now
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                Book Chapter
                Pages: 197-221
                DOI: 10.1007/978-3-8349-8051-9_9
                SO-VID: 4c7a612d-e13a-45f8-9729-85aef7fcd5d3
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