Factors Affecting Trust in Market Research Relationships

Moorman, Christine; Deshpande, Rohit; Zaltman, Gerald

doi:10.2307/1252059

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Factors Affecting Trust in Market Research Relationships

Author(s): Christine Moorman , Rohit Deshpande , Gerald Zaltman

Publication date Created: January 1993

Publication date (Print): January 1993

Journal: Journal of Marketing

Publisher: JSTOR

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: January 1993

Publication date (Print): January 1993

Volume: 57

Issue: 1

Page: 81

Article

DOI: 10.2307/1252059

SO-VID: 5c29164f-1bcf-44ca-badc-75252f326398

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