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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Operatives Dienstleistungsmarketing

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

          R. J. Brodie, L. D. Hollebeek, Verica Jurić … (2011)
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            Customer Engagement Behavior: Theoretical Foundations and Research Directions

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              Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters

              Matthew Meuter, Amy Ostrom, Robert I. Roundtree … (2000)
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                Publication date (Print): 2015
                Publication date (Online): May 14 2015
                Pages: 267-442
                DOI: 10.1007/978-3-658-05046-7_6
                SO-VID: a4b865c7-9423-4051-89f7-21c6f423d7b1
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