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      Neue Aspekte des Dienstleistungsmarketing 

      Blueprinting — Grundlage des Managements von Dienstleistungsunternehmen

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      Deutscher Universitätsverlag

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          Service Positioning through Structural Change

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            How to Design a Service

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              Organizational socialization of service customers

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                Author and book information

                Book Chapter
                2000
                : 3-28
                10.1007/978-3-322-85204-5_1
                0ca0be34-5242-419c-8c10-aa89e1c7e09f
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